The multifamily industry is getting bigger and better each year, and this 2018, there are several multifamily trends that you have to watch out for.
Engagement Bait in Facebook
Facebook announced that they are going to crack down on the so-called engagement bait posts that can significantly decrease the reach of your existing engagement posts when you were able to meet their set algorithm criteria. Even though it can be considered as bad news for the in-house marketers, social media mavens have come up with developed effective techniques that can improve your engagement to remarkable levels. With this, you can expect that 2018 is going to be a year of engagement.
As algorithms constantly change and present marketers with new challenges, Google Posts are definitely a much welcomed enhancement. With Google My Business, you will be able to come up with a post for your particular properly for free which will let you announce events, promotions, blog updates, and more. What makes this new feature attractive is that this will show up in the properties Google maps and search results. Having said this, it is a must to ensure that you keep your content interesting with a strong call to action that will capture leads.
AMPs or Accelerated Mobile Pages
Do you stay connected to the rest of the world using your cell phone? If yes, then, you are definitely not alone. For this reason, accelerated mobile pages or AMP are an item that you have to check off this 2018. Google began the standard for such pages that load quickly on the mobile devices. You have also the ability to thumb through some amp pages at rapid pace. To make sure that you’re ready for year 2018, check if your site is amp compliant.
Twitter Expands Tweets
This popular social media site has doubled the characters from 140-280 characters. It also hopes this strategic move breathes new and better life to retain and regrow its growing fan base. This move is good news for anybody that’s in multifamily business. It is now much easier to tweet as it include more details and increase reach of the tweets, obtaining better ROI on social marketing efforts.
Review Solicitation of Yelp
Yelp has announced they’re going to penalize businesses that solicit reviews actively to their website. The team of their detectives is on a mission to hunt businesses who they feel mislead consumers. Unusual amount of reviews from same IP address, rewarding or paying people who leave reviews and soliciting reviews would get you lovely consumer alert plastered on the business page for ninety days.
The Bottom Line
There is no doubt that 2017 was a year of change in the world of multifamily marketing. Fortunately, such changes translated into growth across various marketing channels. If you want to stay ahead of the competition this 2018, partner with the best SEO agency and you’ll have a great team of multifamily experts that would help grow your own brand, fill up the vacancies, and keep the residents happy.
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